From your URL
to a blog that runs itself.

SIA reads your site, plans what to write, writes each article and publishes it. You approve the headlines, or let SIA approve them for you.

378 articles published so far.

Content calendar

Sample dataSeptember 2026
  • Needs approval
  • Scheduled
  • In progress
  • In review
  • Draft
  • Published
  • Denied
SunMonTueWedThuFriSat
  1. 1Rotator cuff rehab exercises, Published
  2. 2
  3. 3ACL rehab timeline, Published
  4. 4
  5. 5Shin splints treatment, Published
  6. 6
  7. 7
  8. 8Sciatica, explained, Published
  9. 9
  10. 10Cupping therapy myths, Denied
  11. 11
  12. 12Knee pain after running, Published
  13. 13
  14. 14
  15. 15Sports massage vs physio, Published
  16. 16
  17. 17Tennis elbow exercises, Published
  18. 18
  19. 19Plantar fasciitis stretches, Published
  20. 20
  21. 21
  22. 22Back pain at your desk, Published
  23. 23
  24. 24Hamstring strain recovery, Published
  25. 25
  26. 26Ankle sprain rehab plan, In progress
  27. 27Frozen shoulder exercises, In review
  28. 28Posture fixes for runners, Draft
  29. 29Hip mobility routine, Scheduled
  30. 303 headline options, Needs approval

Keeping a blog by hand

  • Finding topics people actually search for
  • Writing, editing and sourcing every post
  • Paying freelancers or an agency per article
  • Posting whenever there's time

A blog that runs itself

  • Topics from real search data and your own site
  • Written in your voice, with sources and images
  • From $1.49 an article on Scale, billed yearly
  • Published on schedule, and checked first

How it works.
Enter your URL once. SIA handles the rest.

Shown with sample data for a physiotherapy clinic.

  1. Step 1: SIA reads your website

    It crawls your pages to learn what you sell, who you sell to, how you sound and who you compete with.

    • Maps your services and existing articles
    • Learns your audience and tone of voice
    • Finds your competitors on its own
  2. Step 2: It plans your calendar

    SIA researches keywords with real search volume and turns them into a calendar of topics, each with three headline options.

    • Keywords with volume, CPC and live search results
    • A headline plan for every day on your calendar
    • Approve, deny or regenerate, or let SIA approve for you
  3. Step 3: It writes every article

    Each article is researched, written in your voice, illustrated and linked to your other posts, in one of ten formats.

    • Research, draft, images, internal links and SEO, in that order
    • Claims cite approved sources
    • A header image and in-article images for every post
  4. Step 4: It publishes, then reports back

    Before anything goes live, SIA checks the article is complete. Then it publishes to your site and pulls in your search data.

    • Checks content, images and sources before publishing
    • New pages go to IndexNow straight away
    • Clicks and positions from Search Console and Bing
    • WordPress
    • Webflow
    • Ghost
    • Shopify
    • HubSpot
    • Custom webhook

Always know where each article stands.
One look for every status in your dashboard.

The shape tells you where an article is. Amber means it needs you, red means something failed, and the other colours match your calendar.

  • Needs approval

    Three headline options are waiting for you to pick one, or SIA picks for you.

  • Scheduled

    The headline is approved and the article is booked for its day.

  • In progress

    SIA is writing it now. The wedge fills as each step finishes.

  • In review

    Written and waiting for your review before it publishes.

  • Draft

    Written and ready, waiting for its publish date.

  • Published

    Live on your site, and sent to IndexNow.

  • Denied

    You turned the headline down, so nothing gets written.

  • Needs review

    A step failed. The editor shows which one, and you can retry it.

Still have questions?

Or email [email protected].

Is the content generation fully automated?

It can be. On Autopilot, SIA runs the full loop — research, content calendar, writing, and publishing straight to your CMS — on a schedule you set. But it stays automation you control: approve, deny, or regenerate any headline before it enters the writing queue, and set your own timezone and cadence.

Which platforms can SIA publish to?

WordPress, Webflow, Ghost, Shopify and HubSpot, or any other site through a custom webhook. Articles arrive formatted and ready to index.

Can I edit an article before it publishes?

Yes. Every article opens in the editor, where you can change the text, headings and images before its publish date.

How does SIA keep my site safe from spam and over-publishing?

SIA holds output to a sustainable cadence. Before drafting, its intent planner checks existing customer pages, search behavior, and SERP overlap to decide whether to create, differentiate, refresh, consolidate, or defer content. Publishing then uses a small set of direct delivery checks with exact failure reasons.

How is this different from asking ChatGPT?

A chatbot starts from a blank prompt. SIA starts by reading your website: your services, your style, your competitors and the words your industry uses. The articles come out in your voice, about what you actually sell.

What happens if I cancel?

You keep every article. Before you cancel you can export them as Markdown or HTML, or publish them straight to your site.

Start publishing this week.
Your first article is free.

In under 5 minutes, SIA builds your content strategy and starts writing.

  • First article free
  • 7-day free trial
  • Keep everything you publish