SIA SEO

Ten article formats.
Each built for what the reader wants to do.

SIA picks the format that fits each keyword, then writes the headings for your topic. Here is what every format always covers.

How-To Guide

Step-by-step instructions that solve a specific problem.

When SIA uses it
When the reader wants to get something done.
Every article includes
Numbered steps, and a way to check each one worked.
How to get back to running after an ACL reconstruction

What the article covers, in order

  1. H1HeadlineUp to 60 characters, naming the problem it solves.
  2. OpeningWhat's at stake, and what the reader will be able to do.
  3. H2What you need firstTools or knowledge to have before starting.
  4. H2Numbered stepsClear instructions in order, with a check after each.
  5. H2Common problemsThe mistakes readers hit, and how to fix them.
  6. H2Next readingLinks to your related articles.

Comparison

Side-by-side analysis of two or more options.

When SIA uses it
When the reader is choosing between providers or products.
Every article includes
Real competitors, one comparison table and a clear recommendation.
Sports massage vs physio: which one your injury needs

What the article covers, in order

  1. H1HeadlineWritten the way buyers search, for their area or category.
  2. H2The short answerThe best default choice, the strongest alternative, and why.
  3. IMGEvidenceReal screenshots where available, otherwise neutral comparison visuals.
  4. TABLEDecision tableOne compact grid comparing you with your real competitors.
  5. H2Each option up closeOne section per real provider: strengths, limits and best fit.
  6. H2RecommendationThe default pick, the best alternative, and what to check.

Deep Dive

Comprehensive authority piece on a single topic.

When SIA uses it
When a core topic deserves the definitive article.
Every article includes
At least eight sections, including common mistakes.
Sciatica, explained: causes, relief and when to see someone

What the article covers, in order

  1. H1HeadlineNames the topic it covers completely.
  2. OpeningWhy the subject matters to the reader.
  3. H2First main ideaThe foundation the rest builds on.
  4. H2Second main ideaMore depth and context.
  5. H2Common mistakesWhat goes wrong, which builds trust.
  6. H2Where to go nextYour related articles on the same topic.

Listicle

Ranked list with pros, cons and evaluation criteria.

When SIA uses it
When the reader wants options ranked.
Every article includes
Clear ranking criteria and items in ranked order.
9 rotator cuff exercises you can do at home

What the article covers, in order

  1. H1HeadlineLeads with the number of items.
  2. OpeningWhat the list covers and how it was ranked.
  3. TABLERanking tableEvery item at a glance.
  4. H2Top pickThe first-ranked item in depth.
  5. H2The rest, in orderEach following item, with its pros and cons.
  6. H2VerdictThe best choice and the main exception.

News / Update

Industry updates with analysis and action steps.

When SIA uses it
When something changed that your readers need to know.
Every article includes
Dates, present tense, and a clear account of what changed.
Marathon season is back: how to plan your training around an injury

What the article covers, in order

  1. H1HeadlineNames the update and when it happened.
  2. OpeningThe news, and why it matters.
  3. H2What changedThe specifics of the update.
  4. H2Who it affectsThe readers or businesses it touches.
  5. H2What to do nowPractical next steps.
  6. H2What it means laterThe longer-term implications.

Checklist

Phase-based action items with a printable summary.

When SIA uses it
When the reader wants to make sure nothing is missed.
Every article includes
Checkbox items and a preparation section.
Your ACL surgery prep checklist, week by week

What the article covers, in order

  1. H1HeadlineNames the goal the checklist gets you to.
  2. OpeningWhat finishing it achieves.
  3. H2Before you startPreparation before the first phase.
  4. H2Phases with checkboxesAction items grouped by phase, each one a checkbox.
  5. H2Final checkConfirming everything was done.

Best of

Best-of curation with tested verdicts.

When SIA uses it
When the reader wants the best picks in a category.
Every article includes
A verdict for every pick, and the method behind them.
The best knee supports for runners, compared

What the article covers, in order

  1. H1HeadlineNames the category and its best picks.
  2. OpeningWhy this selection, and why now.
  3. TABLEComparison gridAll the picks side by side.
  4. H2Best overallThe winner in depth.
  5. H2Best valueThe budget recommendation.
  6. H2How the picks were chosenThe method behind the list.

Q&A

Question-led headings that answer high-intent searches.

When SIA uses it
When readers search in questions.
Every article includes
At least five question headings, each answered directly.
Can I run with knee pain? Your questions, answered

What the article covers, in order

  1. H1HeadlineThe main question the article answers.
  2. OpeningAcknowledges the reader's question.
  3. H2The questions at a glanceEvery question answered below.
  4. H2One heading per questionA direct answer under each.
  5. H2Where the answers come fromThe official or authoritative sources used.

Career Guide

Role-focused guides with salary data and career paths.

When SIA uses it
When readers are weighing a role or a career move.
Every article includes
Salary figures and a career path.
How to become a sports physiotherapist

What the article covers, in order

  1. H1HeadlineNames the role and the reader's goal.
  2. OpeningWhere the role stands today.
  3. H2Career pathFrom entry level to senior.
  4. H2SkillsThe hard and soft skills that matter.
  5. H2PayReal salary figures.
  6. H2A typical dayWhat the job actually involves.

Whitepaper

New format

Evidence-led report with findings, figures and references.

When SIA uses it
When you want a formal, evidence-led report.
Every article includes
An evidence standard, findings, limitations and references.
Return to sport after ACL surgery: what the evidence says

What the article covers, in order

  1. H1TitleA formal promise tied to the research question.
  2. SummaryScope, main finding and what it means, in brief.
  3. H2Evidence standardWhich sources and claims qualify.
  4. FIGFigureA focused model, table or map.
  5. H2FindingsConclusions backed by evidence, with limits stated.
  6. H2ReferencesThe official and primary sources used.

A format is a shape, not a script.

The parts above are what each format always covers. The headings themselves are written for every article, from your topic, your search data and your voice, so two articles in the same format never read alike.

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